Until now, the skincare industry has mostly focused on a claims-first and one-size-fits-all approach, placing the burden on you to find the right products. At Yours, we’re reimagining this experience; we’ve always believed in putting you front and center, be it through personalizing your routine, developing products based on your specific skin concerns, or simply being your partner in your skincare journey.

So, in line with this philosophy, we’ve been working hard behind the scenes to listen to your feedback, take into account all of your pain points, and address some of your biggest concerns. Today we’re thrilled to finally roll out everything we’ve been working on over the past year: introducing a brand new website experience designed to elevate your skincare journey.

Here’s a breakdown of our very first tech product update and what you can look forward to in the coming months:

1. An All-new Home Page Experience

Welcome to our brand new homepage! We understand that time is of the essence for you, so we’ve streamlined our homepage to make it more accessible and efficient. You can now find and add products directly to cart, clearly view your items in the side cart, and check out with ease – just a few simple clicks, perfect for when you’re time-crunched.

2. A Richer Skin Assessment Experience & Improved Personalization Logic

We’ve focused on improving our personalization algorithm to map the right clean ingredients that will truly work for your skin. With this update, you’ll experience a better skin assessment flow and a more accurate personalization of your routine. Our algorithm’s current accuracy rate is at 99.5%, and we will continue to strive towards achieving 100% accuracy! See, in action, how your skin, lifestyle and environment are taken into account as we personalize your routine:

3. A Selfie Analysis Upgrade

Skincare can be confusing and most people actually don’t understand their skin––that’s totally okay, we’re here to help! Alongside our updated skin assessment, we’ve upgraded our selfie analysis technology to decode your skin needs with accuracy and without hassle. Just answer a few quick questions, take a selfie and leave the rest to us. This brand new version will:

  • Scan your face with powerful computer vision technology – say hello to Camy! 🙋‍♀️
  • See your skin’s health mapped out in real-time across 20 different parameters
  • Accurately decode your skin needs and map ingredients that are right for you so you don’t have to do any hard work.

4. Shop in Your Local Currency

Forget worrying about confusing conversions and doing the math in your head. This highly requested feature is now finally live on our website! You can shop with ease in your local currency, from almost anywhere in the world, including USD, SGD, AUD, NZD, HKD.

5. Enjoy New Payment Options

There’s nothing better than having options when it comes to parting ways with your hard-earned money. We now offer various, more efficient ways for you to purchase your skincare. Apart from your usual favorites––Apple Pay, Google Pay, PayPal––we’re introducing GrabPay, Klarna(Coming soon) and AfterPay*. Yup, that means skincare first, pay later.

*Note: Afterpay is only available for US-based customers.


6. Subscribe & Save

If you once felt like switching your routine to subscription was too much of a hassle, we’ve reimagined the experience to make it effortless. Putting Yours on subscription is now seamlessly integrated into the checkout flow, making it easy to upgrade in just one click. Get Yours delivered to your door monthly, bi-monthly or tri-monthly, plus see your savings upfront!

7. Introducing My Account 2.0

Did you often get lost in the past when re-ordering your personalized routine? 🤭 Well guess what, we’ve fixed that and you can now experience a super smooth reordering process and keep track of your skincare journey. This includes:

  • Viewing your skin analysis from previous skin assessments – track how your skin needs evolve and improve over time/depending on your lifestyle and environmental changes
  • Viewing your past order history and personalized routine orders – replenish your products with ease
  • Viewing the full ingredients list for all past orders, so you know exactly what you’re getting in your routine
  • The option to update your personal details, including home address and contact details
  • Plus, there’s a whole lot more to look forward to in the coming months. We’re building your personal online skincare corner!

8. ‘Go Green’ Option For Sustainable Packaging

Lastly, we are committed to our sustainability efforts and this is especially true when it comes to our packaging. While providing you with a standout unboxing experience is important to us, we’re also working hard to reduce our carbon footprint and excess packaging. You can now opt to ‘Go Green’ at check out, which means you’ll receive your products with minimalist packaging – going green has never been easier!

At the end of the day, skincare should be all about you and your needs, and today we’re excited to take one step closer to making that a reality for you. We’re only just getting started and there’s lots more to come in the near future––we’ll keep you updated as we continue to listen, learn and improve your skincare journey with Yours. In the meantime, take a tour and see what all the fuss is about first-hand!

Yours Founder


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On a mission to make skincare simple & sustainable. 💪

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