Cleansing your face regularly is more important than you may think. In fact, it’s fundamental to clear skin. Provided you’re washing your face correctly, this simple step in your morning and night skincare routine can help you avoid breakouts, dullness, premature ageing, and keep your skin in tip top shape.

Here are 3 reasons why it’s so important to cleanse your face religiously at least twice a day:

1. Your Pores Can Become Clogged

Think of your face like a canvas. Most of us regularly apply a variety of skincare products and makeup every day, even if it’s just SPF or moisturiser. The residue from these products can end up accumulating on the surface of your skin and in your pores day after day, night after night. And if you don’t cleanse your face properly, it can end up clogging your pores (which can lead to blackheads, whiteheads and even acne.)

On top of that, your skin naturally and regularly release oils (throughout the day and while you sleep) which can further accumulate in your pores.

2. Your Skin is Always Exposed to Pollution

In addition to natural oils and product residue, pollution and micro dirt particles in the air can easily clog your pores. Even if you don’t spend much time outdoors, indoor pollution is real; harsh chemicals found in detergents, spray cleaners, and air fresheners can affect your skin in a big way. So, if you don’t cleanse your skin properly each day, your risk of breakouts increases tenfold.

This is why it’s especially important to cleanse your skin before getting a bit of shut-eye!

3. The Skin Repairs Itself During the Night

You may think you don’t need to repeat the process the next morning after cleansing your face and applying your night cream before bed . However, while you sleep, your skin naturally works to repair, regenerate and renew itself overnight. This process naturally releases toxins, which can settle on your skin and your pillow cases.

Washing your face as soon as you wake up face will get rid of all these impurities and create a clean, blank canvas for the rest of your skincare products to absorb better and work their magic.


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Tends to think in bullet points, tables and Venn diagrams; believes in 'me-time' and sometimes talks to plants.

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