Join us to make our
zero waste vision a reality.

Join us to make
our zero waste vision
a reality.

The environment matters, and it’s on every one of us to make the decision to live more sustainably.

Let’s be honest – the beauty industry isn’t the most environmentally-friendly.

Let’s be honest, the beauty industry
isn’t the most environmentally - friendly.

120 billion

units of packaging are produced globally by the cosmetics industry each year

70%

end up as waste in landfills,
oceans and rivers

And that’s why we’ve reimagined every aspect of the business.

That’s why we’ve reimagined every aspect of the business.

Reduce

We leverage technology to personalise skincare at scale. In the process, we’re actively reducing product wastage by eliminating skincare
trial-and-error.

Reuse

Everything in our packaging is reusable and recyclable, down to our water-activated paper tape.

We’re committed to producing packaging that’s made with recycled materials by 2022.

Recycle

Our specially designed airless pump bottle packaging lets you pump out every last drop of product, reducing product waste.
Plus, it makes it easy for recycling too.

SAFE FOR YOU, SAFE FOR THE EARTH

We are

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Clean Beauty

Our commitment to sustainability is ingrained in every decision we make. We formulate in compliance with Europe’s regulatory standards and ensure all ingredients are rated safe by the Environmental Working Group.

Meet Our Ingredients 🌱

What’s next?

Go carbon neutral & allowing you to offset your carbon footprint

Launching our Dirty List – a blacklist of toxic and unsustainably farmed ingredients

Launch refillable packs so you can easily reuse your bottles

Go carbon neutral & allowing you to offset your carbon footprint
Launching our Dirty List – a blacklist of toxic and unsustainably farmed ingredients
Launch refillable packs so you can easily reuse your bottles