We believe in never settling, not for anything less than is deserved— which is only the very best for you. No more guesswork. No more experimenting with our skin. No more trial-and-error.
We're reimagining skincare.
Your skin's health and needs are an interplay of your lifestyle and environment. So why should skincare treat only skin type and concerns?
We start with you. And then we give your skin a dose of the right, active ingredients.
Hello, personalised skincare.
Clean, safe and effective products that are good for your skin, and the environment. Always.
All ingredients that go into our formulations are:
✓ rigorously tested for safety and efficacy
✓ environmentally sustainable
We only work with partners that care about their supply chain as much as we do.
Think: nature, purity, precision, innovation, and science.
Originating from the Swiss Alps are clean, active ingredients that work wonders for your skin. Plus, a key component in skincare products is water, and Swiss water is mineral-rich.
With one of the strictest cosmetic regulations in the world— Swiss products are rigorously tested, and bans animal-testing.
We promise to be the BFF for your skin- because BFFs invest in understanding you, fighting your issues with you, and are always a ping away ! 👯♀