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Selfcare made simple
and sustainable, for you

Your Skin, But Better

Skincare has been a guessing game for far too long. It’s time to simplify it.
It’s time you felt comfortable in your own skin, always. We make skincare
that’s right for you. We are Yours.

Expertise You
Can Trust

Our proprietary algorithm analyses
your skin, lifestyle and environment to
decode your skin needs. It then maps
the right clean, active ingredients from
the Swiss Alps to design
a personalised routine for you.

Smart? We know!

Going Beyond Clean Beauty

We live by a Clean Beauty++ philosophy. We ensure you receive products with the safest, most
effective ingredients, compliant with a transparent supply chain and stringent testing standards defined by the European Cosmetic Regulations (one of the most stringent in the world!)



Learn more on our Blog post here.

Safe For You,
Safe For the Earth

We’re all about non-wasteful consumption.
All our packaging is 100% recyclable
and reusable. We’re also vetoing
easily-contaminated jars for airless pump
bottles, which are designed to eliminate
product wastage and make recycling easy.

Safe For You,
Safe For Earth

Above All,
We’re Just Like You

Before Yours, our skincare journey involved a lot of
trial-and-error. We also wanted to live by values like ‘environmentally-friendly’ and ‘cruelty-free’, but there weren’t many choices. So we decided to change things.

We built Yours to reimagine the decades-old skincare industry, which has left everyone guessing which skincare products are right for them. We hope we can make your journey simple and sustainable by being your partner in your skincare journey. Taking care of yourself, and the environment, should be easy and accessible. Welcome to a world that starts with you. We are Yours.

Navneet Kaur,
Founder & CEO

Our Story

As we continue to grow with you on this journey, here are some snippets of what goes
behind the scenes of each loving product delivered to you.

We are constantly on the lookout for passionate individuals to join the team!
Join us in our journey to make skincare easy and accessible for all 

We're Yours

We promise to be the BFF for your skin- because BFFs invest in understanding you, fighting your issues with you, and are always a ping away ! 👯‍♀