When I started Yours, I had one core objective— deliver the best skincare products to people, personalised for their skin, lifestyle & environment. And that’s precisely what we’ve been able to achieve.
Yours is all about putting the user in the front and centre of the product creation, and that’s the reason we don’t take any shortcuts in designing our product formulations for our customers. In this post, I’ve outlined the reasons why I decided on Switzerland after travelling across 8 countries to find the best lab. I’m extremely confident of the products we’re making, and we’re already seeing all our users send in their photos with really positive results and a whole lot of love :-)
Here are the reasons why I chose Switzerland:
Premium quality natural ingredients – Switzerland is blessed with pure natural ingredients, originating from the Swiss Alps. These ingredients have exceptional qualities that will take your skin back in time! Complementing these ingredients are strict hygiene and safety rules of the country.
Quality, purity, and efficacy – Country’s regulatory board provides ‘Made in Switzerland’ products a quality seal synonymous with nature, purity, precision, innovation, and science. European cosmetic regulations are one of the strictest in the world, requiring stringent safety & efficacy tests that ensure products deliver what they claim. No wonder the world loves Swiss-made products!
Research & development – Switzerland has heavily invested in research and development, making the country a leader in cutting edge technology beauty products.
Clean beauty – Clean beauty, to us, is extremely important: It means non-toxic products that is made without ingredients linked to harmful health effects to people, as well as environment. Switzerland is dedicated to clean beauty and environment sustainability, and does not use harmful ingredients like: parabens, phthalates, PEGs, ethanolamines, chemical sunscreens, synthetic fragrance, BHT, BHA.
Cruelty-free – We love animals as much as you do, and Switzerland is dedicated in supporting the No Animal Testing cause, so that we can enjoy great skincare products that are cruelty-free.
Pure Swiss water – Water is a key component in skincare products. Swiss water is naturally pure and rich in minerals that your skin loves!
All the reasons to love Swiss-made products! You’ll know and feel the difference from the very first time you use Yours, I promise :-)
Founder and CEO, Yours